From being the witness to the cult-creating Yahoo of Shammi Kapoor to the romance between Shashi Kapoor and Nanda to that of Shahrukh Khan and Katrina Kaif, Jammu & Kashmir needs no introduction as an ideal film tourism destination. Anyone with an eye for cinematography would consider this north Indian state for film shooting. Therefore, it doesn’t come as a surprise that Jammu & Kashmir has been a prime film location for Bollywood (Hindi movie industry).
In the 60s, the Kashmir region of the state was quite popular amongst Bollywood directors who endeavoured to capture the beauty of the region in the best way they could. Films like Kashmir ki Kali, Jab Jab Phool Khile, Himalay ki God Mein, and Janwar, made Srinagar and Gulmarg popular destinations with people marvelling at their scenic and pristine beauty. The 1983 movie, Betaab starring Sunny Deol and Amrita Singh went a step ahead as the valley in Kashmir where the movie was shot was named after it. Similarly, the hut in which the 1973 film, Bobby was shot is still called 'Bobby Hut.'
Throughout the 70s and 80s, Jammu & Kashmir remained a preferred film shooting location in India. The scenic landscape and surreality of the state continued to charm not only the Indian filmmakers but also some international ones as well. Two films - Bill Murray's The Razor's Edge in 1983, and The Climb (UK Film) in 1986 were also shot in varied locations of Kashmir Valley.
The violence and militancy surge in Jammu & Kashmir compelled a pause on film making in the state. However, soon after the situation got under control, eminent Bollywood directors like Imtiaz Ali brought the state back in the film shooting scenario. With the beginning of the 21st century, Jammu & Kashmir was able to catch the eyes of numerous film and documentary makers.
In the 2000s, Ladakh region of the state also started to draw the attention of the movie makers. Bollywood movies like Lakshya, 3 Idiots, Tashan, and Bhaag Milkha Bhaag contributed to making Ladakh a hot destination for films and a holiday. Few documentaries by Indian and international documentary makers were also shot in Jammu & Kashmir. Amongst the popular ones are Riding Solo to the Top of the World (2006), Living in Emergency (2008), and The Highest Pass (2011). A German movie, Escape from Tibet, Brazilian movie, Bollywood Dream, and Russian movie, The Fall were also shot in the state beckoning Jammu & Kashmir as one of the finest film shooting locations in the world.