This week during World Travel Market (WTM), one of the largest international events of the travel and tourism industry, in London, Mahesh Sharma tourism minister has pitched for India as a tourist hub. In the recent speech at the event, Mahesh Sharma said: “the architecture of India’s temples, palaces, forts, the grandeur of its sculptures, and the beauty of its paintings, all offer an unparalleled experience.” In his speech he further added, “India has a rich and diverse natural, cultural, and religious heritage which provides a unique opportunity for tourism.” Also, the marketing strategies in partnership with the tourism stakeholders and multi-pronged approach were discussed during the speech.
India is the official Premier Partner at WTM 2016 with the theme ‘India – The Land of Eternal Heritage’. Approximately 42 co-exhibitors and partners, which includes state and union territory tourism departments, tour operators, hoteliers, resort owners, Air India, IRCTC, ITDC, and other stakeholders were present at the stand so as to introduce the delegates to India’s diverse tourism products and services.
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