Why Tourism Holds A Special Place In ‘Make In India’ Campaign?
Tourism and hospitality have always been the focus point of many speeches of Prime Miniser Narendra Modi. His strong belief in Tour & Travel Industry is even apparent from the fact that the Ministry of Tourism channelizes half of its budget on developing destinations, circuits and mega & rural tourism infrastructure projects. The government also introduced many initiatives, such as Incredible India and Atithi Devo Bhava to attract tourists, especially foreigners. These and many other growth drivers put Tourism and Hospitality in the limelight of PM Modi’s ambitious ‘Make In India’ campaign. Some travel facts that make Tourism an important part of this campaign:
- The share of Travel and Tourism in the country’s GDP in 2013 was INR 2,178.1 Billion. In 2014, this contribution is expected to soar by 7.5% to INR 2,341.45 Billion.
- The number of domestic tourists increased from 864.53 Million in 2011 to 1,036.3 Million in 2012. The number increased by 19.9% in 2012.
- Foreign exchange earnings increased from USD 17.74 Billion in 2012 to USD 18.13 Billion in 2013, registering a growth of 2.2%.
- Tourism produces employment opportunities – every USD 1 Million invested in tourism generates 78 jobs.
- After Gems, Jewellery and Readymade garments, Tourism is the third-largest foreign exchange earner in India.
- During 2013, foreign exchange earnings from tourism registered a growth of 12% rising from INR 944.87 Billion to INR 1058.36 Billion.
Tour My India News Desk.