Kerala’s pristine destination, Kumarakom Village in Kottayam district received the World Travel Mart Responsible Tourism (WTMRT) Award on Wednesday in London. The Responsible Tourism initiative at Kumarakom was one of the 12 finalists to be shortlisted for the WTMRT Awards 2017. And the award was received by the State Tourism Minister, Kadakampally Surendran, who is also leading the state delegation on the ongoing WTM in London. During the event, some of the tourism officials like V. Venu, Principal Secretary, Tourism, and P. Bala Kiran, Director of Tourism, were also present.
During the three-day WTM London 2017, Kerala Tourism highlighted the best of the state’s Responsible Tourism efforts. Mr. Kadakampally showcased Kerala’s best tourist interest factors through a short travel film shot by using a 360-degree six camera technology. It highlighted Kerala’s beaches, ayurvedic therapies, and houseboats, he also spoke about the launch of an initiative of Kerala Tourism Development Corporation, AyurBodha that highlights the significance of Ayurvedic practices.
A land that is famous for its backwater tourism, Kumarakom has a rich ecosystem and also receives various migratory birds every year. Often, visitors arrive here for relishing a stay in boathouses and also admire the largest lake in Kerala, Vembanad. Apart from the 2017 WTMRT Award, it had also won the UNWTO Ulysses Award for Innovation in Public Policy and Governance. Including several other national awards like best rural tourism project, PATA Grand Award for environment and the Union Tourism Ministry National Award for the Best Responsible Tourism Project.