According to a recently conducted study, India ranks among the top 3 medical tourism destinations in Asia. This achievement is attributed to cost-effective treatment, hi-tech healthcare facilities and availability of experienced & qualified doctors in the country.
Thailand and Singapore are the other two countries in Asia that are witnessing the huge influx of medical tourists. If the report Medical Value Travel in India by KPMG and FICCI is to be believed, these two nations along with India earned 60 per cent of the total Asian revenue in the year 2012.
Conducted in India & other Asian countries, the research said that both traditional & unique marketing strategies have been adopted to lure medical tourists. This, among many other points, was also stated by public sector stakeholders and domestic company heads/CEOs of reputed medical units who were interviewed between July and August 2014. With an approximate worth of $78.6 billion as of 2012, medical tourism in India has managed to list itself among the largest sectors in India. Further, the research said the medical tourism industry in India is expected to soar at an annual rate of 15 per cent, which means it will reach about USD 158.2 billion by 2017.
Chennai, Mumbai, Goa, New Delhi and Ahmedabad are the popular medical tourism destinations in India. These places house many popular hospitals with state-of-the-art facilities, making them the obvious choice of medical tourists.
Asia has stolen a march over other healthcare destinations in the last few years. Some of the main reasons are low cost medical care, availability of different treatments and top-of-the-line infrastructure in terms of excellent healthcare amenities and alluring locations to spend time after treatment.
Touting itself as a dual purpose destination, Thailand offers outstanding medical care and also presents economic holiday options with attractive locations. Singapore endorses itself as place known for delivering fine quality in medical treatment. While India takes pride in extending cost-effective treatments and following quality standards in orthopaedics, oncology, cardiology, nephrology and neuro surgery. The country is also popular for offering alternate treatment options in the form of Yoga and Ayurveda.
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